N.O.S.E

N.O.S.E

A nostalgic homage to the iconic 90s anti-drug campaigns—specifically the famous "This is your brain on drugs" fried egg PSA. Our target audience of millennial women grew up with D.A.R.E. and these memorable PSAs. By tapping into this shared cultural moment, we create instant recognition while delivering a serious message: OTC nasal sprays can be addictive. The playful approach makes a heavy topic accessible, memorable, and shareable.