Michun Radant
Michun Radant | Art Director
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Spirit Airline

THAT'S THE SPIRIT

 

PRODUCT: Spirit Airline provides cheap flights for people looking for a deal.

INSIGHT: People who take Spirit are cheap and even proud of it.

IDEA: Celebrating and encouraging the spirit of cheapness.

Creative Partner: Damian Antonio

 

 

 
 

VIDEO

Exploring the cheapest possible ways to make ads, every decision we made was driven by the spirit of cheapness. We became (tastefully) cheap creatives first hand and shot all the videos without budget.

 
 
 
 
 
 

 

AMBIENT

Highlighting opportunities for cheapness in everyday life, ie: in wishing fountains, on newsstands, on Costco sample plates...

 
 
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spirit plate

 

GUTTER ADVERTISING

Saving money by buying the ad spaces no one else wants, ie: the thin end of a billboard, or the gutter of a magazine.

 
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THE SPIRIT FINDER

This Chrome Extension sorts all pages from the lowest ($) to highest ($$$), so you can find the cheapest deal right away every time.

 

THE SPIRIT GUIDE

A monthly cheap travel zine placed in the seat back pockets on Spirit flights, guiding the cheap man to traveling the world.

 
 
 

EXPERIMENTAL TEMP E-MAIL

The Free Spirit is a perks program for mileage Plan Members.