PRODUCT: Black mirror is a British science fiction anthology television series featuring stand-alone dramas that tap into the collective unease about the modern world.
INSIGHT: Black mirror shows the worst nightmares of future technology advancements.
IDEA: Facial recognition technology is gradually transforming our faces into our identification, what better way to call attention to the new season of Black Mirror than using the viewer's faces in the ads?
INTERACTIVE OOH
Viewers faces will be imposed onto a character in the movie poster with a minicam on bus shelters.
DIGITAL
Using facial recognition technology, the users face will be captured and superimposed onto a character in the trailer.
